Stationery: potential business market but full of fierce competition?

According to the statistical report from the Finance Department of Ho Chi Minh City, in the province today metropolitan region has about 2,000 stores stationery business, which has around 400 large stores. Nearly nearest public schools also virtually stationery stores catering for pupils, students, teachers, ...

Markets business stationery like a race quietly but highly competitive, next to the shops, stationery dealers beginning to penetrate the market, many old shops have to invest in expanding business premises business, remodel stalls, enhanced type, diverse merchandise designs ... to increase competition from competitors.

To attract customers, in addition to developing strategies for their own business, the stationery store owner should choose audience segments suitable for most right direction. MANUFACTURING COMPANY LIMITED CONSOLIDATED GLOBAL TRADE is home to the highest seniority in the profession, the name and reputation of our company has been recognized long ago by products sold here are very selective , quality and clear sources. Different from other stationery stores, our company specializes in "hit" on special items in line with the actual needs of each customer segment.

Examples such as:

+ Kinds of pencils in the capacity of technical drawings;

+ Drawing paper, office tools with high specificity.

+ Kinds of ballpoint pens, highlighter, eraser-remove pull diverse colors and designs suitable for the students, staff selection.

+ Photocopy paper, continuous paper dedicated to the photocopy shop owner.

+ Casio dedicated computer for the office, shop owners ...

Thus, the finding is not a stationery item "special" even sellers of stationery stores will also find places to display products company to choose for themselves the like the best.

Take advantage of store location right next to the school, stationery stores usually focus on serving the needs of pupils stationery and youth ... Goods sold here are quite rich, not only school supplies, stationery, but also souvenirs, jewelry ... A shop owner that sells stationery, souvenirs, said: "Most of our customers so they look young choose quite carefully. I expressed in, answers dedicated their questions to make customers comfortable psychologically when selecting goods. goods sold to young people must not only ensure quality but also have multiple models format, where "one" should be wide price bracket suitable for many tastes and most importantly ... have affordable ".

The stationery store large retailers on the one hand still each item, on the other hand focused mining group's customers and sales agencies nghiep.Chu a shop selling stationary object serves as Thus, said. Store operations over 1 year, has about 5-7 affair is every state agencies, schools ... the "strong legs" in maintaining business operations, by buying these units are regular, in greater numbers. However, to get the policy bond sales this row is not easy. In addition to the widely known, stationery store owner must also seek to "seal" your store name in customers memory, and must "nurture and promotion" of that relationship.

Now the competition between the stationery store was harshly than before. Everyone must have ways to keep their customers and expand their market share. To survive in the fierce competition this full store owners to maintain relationships with loyal customers.

Quality decides success or failure

To attract customers, the stationery store frequently updated news continuous stationery, must pay particular attention to the quality of products and services so that customer satisfaction possible. Stationery products rich in variety and design to meet the diverse demands of our customers.

Only items ballpoint pen also has more than 100 different types including domestic goods and foreign goods, price is also very flexible, ranging from 1,000 VND / tree to 200,000 - 300,000 VND / tree. Simple as a pushpin paper also had at least 3 types of materials: plastic, iron coated, stainless steel ...

The international customers of pupils and students to pay attention to design and price than quality. Customers get to if you do not keep up, to cross the new stock will be outdated soon, and prone backlog. Agencies, businesses tend to consistency and professionalism in every stationery products. For example, only the files containing records there are many kinds. Colors and shapes are separate conventions in order to facilitate the storage, records, papers.

For example, PRODUCTION COMPANY LIMITED CONSOLIDATED GLOBAL TRADE has the majority are office workers, the office must meet all the necessary requirements that customers must be given and sometimes as a consultant customers understand the advantages and disadvantages of each type of customer. For loyal customers, stationery stores often "care investment" carefully. Just call the request of form, design and price ..., customers will be met even with many different choices ...